Deon Taylor, Roxanne Avent and Robert F. Smith Unite Entertainment Figures to Fuel Activism Around Upcoming Election Through “Be Woke”
Some of the most influential names in the entertainment world, including Kim Kardashian, Will.i.am, Jamie Foxx, and Hilary Swank, are uniting for a new short-form social series titled “Be Woke”, to educate and activate millennial and Generation Z voters, particularly young Americans of color.
“Be Woke” is a campaign unto itself, with a format that features celebrities sitting down with hosts Van Jones, Roland Martin and Tameka ‘Tiny’ Harris in down-to-earth, one-on-one segments to discuss political, social and societal landscapes, and implore activism. It’s a rally for activism and a platform to encourage voter engagement and participation.
Additional participants include Shameik Moore, Laz Alonso, Haha Davis, Michael Ealy, Mike Colter, Bresha Webb, Ali Siddiq, Chuck D, Jussie Smollett and Sybrina Fulton, with more coming on board.
The purpose of “Be Woke” is to push the needle forward by getting more young voters of color interested in politics and participating in the voting process. “Be Woke” was conceptualized by movie director Deon Taylor, producer Roxanne Avent and prominent philanthropist and investor Robert F. Smith, who are all partners in Hidden Empire Film Group. They are bringing the series to life with Taylor co-directing the episodes with Omar Joseph, and Avent and Smith producing alongside Heather Kritzer with Darrick Angelone and AOne Entertainment leading the creative direction.